#24 in Economics
Purple Cow
- 160
- Pages
- about 3 h
- Reading time
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Our view
“Purple Cow” makes one memorable argument: in a market cluttered with advertising, only products remarkable enough to be talked about stand out. Godin aims it at anyone who makes products or services, and the idea is easy to put to use. Some readers feel that single idea is stretched to book length and grows repetitive. At 160 pages it is a short read for marketers and founders who want a push toward bolder products.
The view of the BookRank editors, written from readers’ ratings and comments. It does not affect the score or the book’s place in a ranking.
About the book
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
Where the score comes from
The sources average 6.9 across 79 ratings — not yet many, so the reader vote carries 35% of the weight and the rest pulls toward the Economics average of 7.8. That is how 7.6 comes out.
| Source | Average | Ratings | Weight |
|---|---|---|---|
| Open Library | 7.1 | 11 | 14% |
| Hardcover | 6.9 | 68 | 86% |
Frequently asked
How long is Purple Cow?
It has 160 pages — shorter than 91% of the ranked books in Economics.
If you liked this
Same shelf — Economics — with scores between 7.4 and 7.8, closest to this book.
