#27 in Business
Made to Stick
- 291
- Pages
- about 5 h
- Reading time
Affiliate link: buying through it supports BookRank at no extra cost to you.
Our view
“Made to Stick” is a practical, example-driven guide to why some ideas lodge in the mind and others vanish. Chip and Dan Heath boil their answer down to six traits, from simplicity and surprise to concreteness and story, and teach them through cases and anecdotes before stating the principle. The checklist is easy to remember and to apply. Some readers feel each point is made quickly and then laboured, and find themselves skimming ahead.
The view of the BookRank editors, written from readers’ ratings and comments. It does not affect the score or the book’s place in a ranking.
About the book
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. The Heaths employed a style similar to Gladwell's by including a number of stories and case studies followed by general principles.
Where the score comes from
The sources average 8.0 across 201 ratings — not yet many, so the reader vote carries 58% of the weight and the rest pulls toward the Business average of 7.9. That is how 7.9 comes out.
| Source | Average | Ratings | Weight |
|---|---|---|---|
| Open Library | 8.1 | 25 | 12% |
| Hardcover | 7.9 | 176 | 88% |
Frequently asked
How long is Made to Stick?
It has 291 pages — shorter than 65% of the ranked books in Business.
If you liked this
Same shelf — Business — with scores between 7.9 and 8.0, closest to this book.
