Misbehaving

Sobre o livro

Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world.

De onde vem a nota

As fontes têm média 8,2 em 93 avaliações — ainda poucas, então o voto dos leitores carrega 38% do peso e o restante puxa para a média de Economia, 7,8. É assim que sai 8,0.

Vozes dos leitores

As resenhas mais curtidas no Hardcover (com crédito aos autores).

• EN

  “My undergraduate training in the traditional/rational theories of economics made this book fascinating. I feel more up to speed with what the field has done since I graduated. I'm not sure I would have loved the later chapters as much had I not already been exposed to many of the economists referenced.”

  ★ 5/5lincolnhaycock no Hardcover

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