Apple in China: The Capture of the World's Greatest Company

Sobre o livro

For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making ever-increasing demands. Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work, and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple made a strategic move to offshore its operations. By 2003 it was being lured to China by the promise of affordable labor that allowed the company to churn out premium products at an unprecedented scale. For years, the Silicon Valley giant sent thousands of America’s top engineers to China and spent tens of billions of dollars on equipment, spurring the transformation of a cheap labor country into the world’s most sophisticated electronics manufacturing powerhouse. Fast forward to today: 90% of iPhone assembly happens in China. Despite capturing less than 20% of the global smartphone market, Apple’s operations allow it to rake in 80% of the sector’s profits.

De onde vem a nota

As fontes têm média 9,2 em 77 avaliações — ainda poucas, então o voto dos leitores carrega 34% do peso e o restante puxa para a média de Tecnologia e informática, 8,0. É assim que sai 8,4.

Vozes dos leitores

As resenhas mais curtidas no Hardcover (com crédito aos autores).

• EN

  “I went into this book knowing absolutely nothing of Apple's dealings in China and left with the feeling that the kind of compromises Apple have had to make would be the same made by any other large corporation seeking to penetrate the Chinese market. This…”

  ★ 4/5gregor no Hardcover